Monday, June 26, 2006

Excellent marketing copy for an email broadcast

A LC marketing copy written by the Ms. C. Doesn't she surprise us enough?!

Booked your place(s) yet? Over 100 CFOs/Directors/Vice Presidents/Senior Tax & Finance Executives have! Only weeks away, now, here’s the summit highlight preview to whet your appetite.

In addition to the two-day conference and half-day workshops with the latest on tax and financial reporting trends, developments and best practices, XYZ event has more in store for you! Attendees like yourself can maximise your participation by visiting the Summit Exhibition and enjoy the Personalised Business Matching Services (BMS) ABC is providing you!

SNEAK PREVIEW TO THE XYZ EVENT HIGHLIGHTS (she wrote these in CAPS!)

The XYZ event will showcase leading suppliers with the latest in products, services and technologies. Here’s a peek at the list of participating companies you will get to meet at the XYZ event: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx and many more

The Personalised Business Matching Services aims to serve as an interactive portal to match and facilitate one-to-one meetings between you as the attendee and suppliers during the XYZ event. Grab this excellent networking opportunity to meet with these companies and listen to what they have to offer to your business!

The XYZ event Conference - 18 prominent speakers from the Region will gather at the conference to discuss trends and practices of xxxxxx and xxxxxxxxxxxx in the region. Some burning issues that will be discussed include xxxxxxxxx, xxxxxxxxx on xxx/xxx, xxxxxxx, xxxxxxxx, xxxxxxxxxxxxxx on xxxxxxxxxx and many more

SPECIAL OFFER ANNOUNCEMENT
Register Before 30 June And Save As Much As $500* and Stand A Chance to Win An iPod Nano!

If you haven’t yet registered, you can register today for XYZ event (over 100 Finance Professionals already have, so don’t wait till it’s too late and there are no places left) and benefit from the last few days of early booking discounts, by calling: 6xxx xxxx ext xxx or on the website http://www.xxxxxxxxxx

XYZ event downloadable registration form is available here: http://www.xxxxxxxxxxxxxx

Saturday, June 24, 2006

Finally!

Finally I have decided to start blogging after chancing upon this iworkwithfools website and getting inspired...

So here I am to share the exciting stuffs fools do in my company!

Here's a marketing copy written by the senior manager (let's name her C):

The Business Matching Services is an interactive platform that connects you to the participating companies and speaking organisations during the XYZ event. You can plan ahead and maximise your visit to XYZ event with the BMS.

The BMS provides you with
· Personalised service to help you make and schedule appointments with exhibitors, sponsors and speakers
· Market Intelligence on the industry's leading companies, latest products/services
· Maximise your participation at the summit by meeting with providers and speakers at one common place at the same time
· Priceless business contacts at the XYZ event


I was going through the CommunicAsia site the other day... guess what I saw?

CommunicAsia2006 Online Business Matching Programme is an interactive platform that connects you to the show's exhibitors 3 months prior to, during and 3 months after the exhibition. You can plan ahead and maximise your visit to CommunicAsia2006 with the Online BMP.

The Online BMP provides you with:
· Handy tools to help you make appointments with the exhibitors
· Personalised monthly matching letter to products/services of your interest
· Market intelligence on the industry's leading companies, latest products/services
· Priceless business contacts
· 6 months of unlimited usage - 3 months prior & 3 months after the exhibition

Word for word! How convenient...